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Bypassing the traditional retail model and selling directly to customer was the obvious solution. To do this, Kneed would need an eCommerce platform that fulfilled their specific criteria:
Darwin Digital proposed implementing a Magento online store. Magento is the World’s most popular self-hosted eCommerce platform so came packaged with most of the requirements needed for the Kneed eCommerce platform. Anyone other requirements, the Darwin Digital team developed custom Magento Add-ons for each function.
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