<p>&nbsp;</p><p><img src="https://strapi.darwinstaging.com/uploads/SEM_SEO_78d691042b.jpg" alt="SEM-SEO-.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_SEM_SEO_78d691042b.jpg 245w,https://strapi.darwinstaging.com/uploads/small_SEM_SEO_78d691042b.jpg 500w,https://strapi.darwinstaging.com/uploads/medium_SEM_SEO_78d691042b.jpg 750w,https://strapi.darwinstaging.com/uploads/large_SEM_SEO_78d691042b.jpg 1000w," sizes="100vw"><br>&nbsp;</p><p>All companies offering services or products on the web have to have Search Engine Optimization (SEO)* and Search Engine Marketing (SEM)* strategy that will achieve the best return on investment (ROI). Often the question is whether your company should focus on its <a href="http://darwindigital.com/services/seo-and-digital-marketing-services/search-engine-optimization-seo/">SEO ranking</a> or run an <a href="http://darwindigital.com/services/seo-and-digital-marketing-services/search-engine-marketing/">SEM campaign</a>. In either case, you will need to do your market research, or you will be throwing good money out the door.</p><p>To get started, you have to understand the online business environment you are operating in; this means knowing your:</p><ul><li><strong>Customers</strong><br>Who your customers are and their online behaviour; create customer profiles</li><li><strong>Competition</strong><br>Identify your top three online competitors and the strategies they have adopted</li><li><strong>Products and Services</strong><br>You need to be able to describe in detail the products and services you are offering and the position they hold in the market.</li></ul><p>You have done your homework, you can now select the strategy best suited for your business:</p><p><img src="https://strapi.darwinstaging.com/uploads/SEO_SEM_website_development_Switzerland_c73a766f9c.jpg" alt="SEO-SEM-website-development-Switzerland.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_SEO_SEM_website_development_Switzerland_c73a766f9c.jpg 234w,https://strapi.darwinstaging.com/uploads/small_SEO_SEM_website_development_Switzerland_c73a766f9c.jpg 500w,https://strapi.darwinstaging.com/uploads/medium_SEO_SEM_website_development_Switzerland_c73a766f9c.jpg 750w,https://strapi.darwinstaging.com/uploads/large_SEO_SEM_website_development_Switzerland_c73a766f9c.jpg 1000w," sizes="100vw"><br>&nbsp;</p><h2>When Search Engine Optimization (SEO) is the best option</h2><p><strong>Niche products or services</strong></p><p>If you are working in a niche, your clients will find you through long-tail keyword searches*, e.g. “Bang &amp; Olufsen 1990 Speakers Spare Parts Dealer”. SEO keyword competition will be low.</p><p><strong>Localized products and services</strong></p><p>When you are physically located in a geographic or linguistic area with limited keyword competition, you should always implement good SEO, e.g. “Entreprises de Creation Site Internet à Lausanne Suisse”.</p><p><strong>Established brands and market leaders</strong></p><p>When you are a renowned brand, you need to invest in an SEO strategy. Being a star player also comes with certain expectations such as a <a href="http://darwindigital.com/services/seo-sem-and-online-marketing-services/search-engine-optimization-seo/">well-thought SEO friendly website</a>.</p><p><strong>Unique product/service website</strong></p><p>If your product is unique, it is important that you implement an SEO strategy that is sustainable as it has a unique position on the market and should be ranking in the top spot.</p><h3>Pros</h3><ul><li>Benefits are long-term and its impact is easily sustainable</li><li>Organic traffic to your website is the best traffic</li><li>No need to put in a request for budget</li></ul><h3>Cons</h3><ul><li>The change will not happen overnight. Patience is required as the bots need to index the website and backlinks</li><li>Writing an SEO friendly text is difficult and requires time</li><li>Your website needs to be optimized for SEO and your team will need to be trained on SEO best practices</li></ul><p><img src="https://strapi.darwinstaging.com/uploads/SEO_SEM_website_development_Switzerland_Geneva_6c67dba01e.jpg" alt="SEO-SEM-website-development-Switzerland-Geneva.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_SEO_SEM_website_development_Switzerland_Geneva_6c67dba01e.jpg 234w,https://strapi.darwinstaging.com/uploads/small_SEO_SEM_website_development_Switzerland_Geneva_6c67dba01e.jpg 500w,https://strapi.darwinstaging.com/uploads/medium_SEO_SEM_website_development_Switzerland_Geneva_6c67dba01e.jpg 750w,https://strapi.darwinstaging.com/uploads/large_SEO_SEM_website_development_Switzerland_Geneva_6c67dba01e.jpg 1000w," sizes="100vw"><br>&nbsp;</p><h2>When Search Engine Marketing (SEM) is the best option</h2><p><strong>Highly competitive keyword environment</strong></p><p>When you are active in a highly competitive market, such as a pizzeria in Rome, you may have to consider SEM as many competitors will use similar keywords as you. Using SEM adverts will list immediately on specific keyword searches.</p><p><strong>Sale or promotion of time specific products or services</strong></p><p>When you offer your product or service for a limited time, you might be better off with an SEM campaign. Studies have shown that when people perceive a product or service as a scarcity, they are more likely to purchase it in order to avoid the feeling of missing out or regret.</p><p><strong>Building brand awareness</strong></p><p><a href="http://darwindigital.com/services/seo-and-digital-marketing-services/search-engine-marketing/">SEM is great for building brand awareness</a>, especially a new brands. When you invest in CPM, large numbers of people can view your ad and become aware of your company.</p><h3>Pros</h3><ul><li>Research has shown that top Ads receive over 40% more clicks than other Ads on the page and thus generates more traffic to the website</li><li>Around 65% of the people who look for an item online, click on Google Ads which could generate a higher ROI and increases your revenue</li></ul><h3>Cons</h3><ul><li>The price of an SEM strategy can quickly get out of control when implemented inefficiently and you may end up with throwing money out of the window</li><li>Certain keywords at certain periods are more expensive and thus require a higher budget. E.g. advertising children’s toys around Christmas may cost you more money than the toy itself</li></ul><h2>When hybrid SEO/ SEM strategies work the best</h2><ol><li>Any company whose success is intrinsically linked to being discovered through search.</li><li>A strong SEO foundation will help you with creating a neat PPC strategy and when these are in synergy, this will improve the quality of your own online presence.</li></ol><h4>About Darwin Digital</h4><p>Darwin Digital is a full-service Swiss Digital Agency with offices in Geneva, Lausanne, New York and Belgrade. We are specialists in SEO and SEM strategy and execution.</p><h5>SEM and SEO Audits</h5><p>Not sure what to do next? Darwin Digital provides audits for both your SEM/Digital Marketing and SEO. On average, we see a 20-50% increase in SEM/Digital Marketing efficiency after the implementation of our recommendations and consistently rank our clients in the top three SERP* positions of Google search.</p><h5><strong>*Search Engine Optimization (SEO)</strong></h5><p>SEO is the process of achieving the highest ranking for your website on a search engine in an organic way. Rather than paying for ads, you are optimizing your website in a way that it naturally ranks higher in the search engine result page (SERP).</p><h5><strong>*Search Engine Marketing</strong></h5><p>SEM refers to paid search marketing, meaning that you pay the search engine where you would like to advertise e.g. Google AdWords. The most used paid options are <strong>PPC (Pay-per-click)</strong> or <strong>CPM (Click per impression).</strong></p><h5><strong>*Longtail keywords</strong></h5><p>Longtail keywords are phrases with usually more than three or four keywords and contain usually the exact search the user is looking for e.g. tips for a good SEO strategy.</p>

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SEO vs. SEM, what is the best strategy for your company?

<p>After more than five years of successfully creating video content for our clients at Darwin Digital, we have decided to boost our capabilities further, expand our horizons and offer even more value to our customers in need of quality videos.</p><p>Last November we launched <a href="https://darwinproductions.ch/en">Darwin Productions</a> as a full-service video production company specialised in creating high-quality video content for businesses, organisations, and individuals. From concept development to filming and post-production, our team is dedicated to helping our clients achieve their goals with highest-quality videos that inform, entertain and engage audiences.</p><p><img src="https://strapi.darwinstaging.com/uploads/adversting_video_company_meta_d95613f632.jpg" alt="adversting-video-company-meta.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_adversting_video_company_meta_d95613f632.jpg 245w,https://strapi.darwinstaging.com/uploads/small_adversting_video_company_meta_d95613f632.jpg 500w,https://strapi.darwinstaging.com/uploads/medium_adversting_video_company_meta_d95613f632.jpg 750w,https://strapi.darwinstaging.com/uploads/large_adversting_video_company_meta_d95613f632.jpg 1000w," sizes="100vw"></p><h2>Bespoke video solutions for your unique stories</h2><p>We believe that video is the most powerful tool for storytelling, and we are excited to help our clients share their stories with the world. We know that every project is different, and each of our clients has a unique story to tell. Working closely with our clients, we make sure to understand their objectives and tailor custom solutions to meet their specific needs.</p><p>We use combinations of different shooting techniques and storytelling methods to produce the most effective solutions: from product close-ups and <a href="https://darwinproductions.ch/en/services/interview-footage">interviews</a> to indoor and outdoor <a href="https://darwinproductions.ch/en/services/drone-video-recording">drone</a> footage, <a href="https://darwinproductions.ch/en/services/events-video-production">event</a> shootings, <a href="https://darwinproductions.ch/en/services/promotional-videos">promotional</a>, <a href="https://darwinproductions.ch/en/services/advertising-videos">advertising</a>, corporate videos and even documentaries and feature-length films. Our services include concept development, scripting, storyboarding, location scouting, casting, video/audio recording, production, post-production, and distribution.</p><p>Equipped with the latest generation filmmaking and video production technologies, our team of expert video makers is committed to staying up to date with the latest trends and creating <a href="https://darwinproductions.ch/en/services/custom-video-production">custom</a> video content that is innovative, attention-grabbing and effective.</p><p><img src="https://strapi.darwinstaging.com/uploads/drone_video_production_agency_lausanne_de659fa359.jpg" alt="drone shot of a man swimming in a pool, a shot from a video produced by Darwin Productions" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_drone_video_production_agency_lausanne_de659fa359.jpg 245w,https://strapi.darwinstaging.com/uploads/small_drone_video_production_agency_lausanne_de659fa359.jpg 500w,https://strapi.darwinstaging.com/uploads/medium_drone_video_production_agency_lausanne_de659fa359.jpg 750w,https://strapi.darwinstaging.com/uploads/large_drone_video_production_agency_lausanne_de659fa359.jpg 1000w," sizes="100vw"></p><h2>360<sup>o</sup> Custom Video Production Support</h2><p>The video production team at Darwin Productions works hand in hand with our <a href="https://darwindigital.com/services/digital-marketing-agency-switzerland">marketing</a>, <a href="https://darwindigital.com/services/design-and-branding-agency-swtizerland">web design</a>and <a href="https://darwindigital.com/services/social-media-advertising-agency-switzerland">advertising</a> teams to develop bespoke video content for the wide set of services we at Darwin Digital are happy to support our clients with.</p><p>Whether you need a product video for your new website, advertising video for your seasonal sale campaign, corporate video for employer branding, or any other video format – we’ll be happy to work with you to craft the perfect solution and set it to work.</p><p>If you are interested to learn more about our services, don’t hesitate to <a href="https://darwindigital.com/contact">reach out to us</a>. We look forward to chatting with you!</p>

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Darwin Digital launches a dedicated video production company

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