User-experience (UX) design for mobile websites is a holistic discipline that it encompasses strategy, design and content, and more aligned with industrial design than graphic design or art. At the heart of UX design is the client/user and it is them who will determine the ultimate success of your mobile website. Here are 7 essential UX design tips for your next mobile-first website project:<h2>1. Know your Target Audience</h2><img src="https://strapi.darwinstaging.com/uploads/user_data_desing_audience_target_c2b6c5dbc5.jpg" alt="user-data-desing-audience-target.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_user_data_desing_audience_target_c2b6c5dbc5.jpg 245w,https://strapi.darwinstaging.com/uploads/small_user_data_desing_audience_target_c2b6c5dbc5.jpg 500w,https://strapi.darwinstaging.com/uploads/medium_user_data_desing_audience_target_c2b6c5dbc5.jpg 750w,https://strapi.darwinstaging.com/uploads/large_user_data_desing_audience_target_c2b6c5dbc5.jpg 1000w," sizes="100vw">Everything starts and ends with your target audience, therefore, do your homework. Never forget, you are designing with the end-user in mind. When you are looking for user data, start by exploring the three following groups:<h3>a. The Client</h3>When working with a client, interview all the internal key stakeholders as their opinions and insights may diverge.<h3>b. The Competition</h3>Make a competitive analysis by analysing three competition websites on both smartphone and desktop. Check out what keywords people are using to search for these sites with Google Webmaster Tools.<h3>c. The User</h3>Make sure you sieve through all available usage data to see who is accessing the existing website (if it exists), when, where, how and what they are doing.<h2>2. Keep it Simple</h2>Mobile-first design is about keeping your screen layout clean and simple. Each screen needs to convey one concept, a piece of information or call-to-action (CTA). For more complex actions or information, split up your layout while indicating clearly this screen is part of a larger suite of information or a group of actions. Regroup similar information and use white space purposefully.<h2>3. Size Matters</h2><img src="https://strapi.darwinstaging.com/uploads/design_size_matters_8a07cc7ea2.jpg" alt="design-size-matters.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_design_size_matters_8a07cc7ea2.jpg 234w,https://strapi.darwinstaging.com/uploads/small_design_size_matters_8a07cc7ea2.jpg 500w,https://strapi.darwinstaging.com/uploads/medium_design_size_matters_8a07cc7ea2.jpg 750w,https://strapi.darwinstaging.com/uploads/large_design_size_matters_8a07cc7ea2.jpg 1000w," sizes="100vw">There is a natural tendency to make content smaller for mobile design when in fact it is recommended that fonts and CTA buttons be larger. Have you ever found yourself skipping over large portions of small text on a mobile site because it is too difficult to read? Touchpoints like navigation, buttons and links must be finger size and not obscured by other dynamic areas.<h2>4. Speed Matters</h2><img src="https://strapi.darwinstaging.com/uploads/speed_mobile_phone_reload_design_28a0737693.jpg" alt="speed-mobile-phone-reload-design.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_speed_mobile_phone_reload_design_28a0737693.jpg 245w,https://strapi.darwinstaging.com/uploads/small_speed_mobile_phone_reload_design_28a0737693.jpg 500w," sizes="100vw">This is killer for many sites and is unforgiving when it comes to repeat usage. The mobile user of today is pretty impatient and will quickly give up on your website if it does not load within seconds. All those beautiful pictures and special effects if not adapted, may prevent a large portion of the population from ever viewing your site. Never compromise on speed however tempting it may seem.<h2>5. People are Lazy</h2>Generally people like instant gratification without doing too much work; and rightly so, nothing gives us the right to waste their valuable time. Filling out complex forms will frustrate and annoy the end user so always provide select menus and check-boxes where possible. If imputing text or numbers cannot be avoided, provide preemptive text like email or phone numbers. All users get infuriated when they cannot find something on your site; make sure your navigation is logical and well structured. A good search tool goes a long way, a bad one is just another nail in the coffin.<h2>6. Engage and Wow your Audience</h2>For all the good design work you have done, if your content is neither pertinent nor engaging, you will not retain your audience and they will move on. Creating good content requires people who are passionate, talented and know their subject matter. Make sure you find the right people to produce content. Rich media like audio and video is becoming cheaper and easier to produce and mobile users cannot get enough of it.<h2>7. Test, Test and Test Again</h2>Quality assurance (QA) testing, a/b testing and user testing are a critical every part of any project and probably the least loved by designers, developers and content produced. Similarly, on small projects, clients are the reluctant set-aside budget for testing. Continuous testing and new technical tools on the market make testing much simpler. This is a process that you will have to integrate but generally more planning and good project coordination make it more manageable.We hope that you enjoyed this blog post, if you have any questions or comments please contact us at info@darwindigital.com

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7 UX Design Tips for Mobile-First Websites

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Diener Precision Pump is global leader in micro precision pumps in MedTech and High-tech industries. Already highly reputable in certain sectors such as dialysis, Diener has sort to move into new markets where innovation, precision and reliability are indispensable. To achieve their objectives, Diener needed develop a completely new digital strategy and presence.

Diener Precision Pumps

Design and Branding Services

Do you need help with the design of your new Brand Identity and digital assets?

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Website traffic has more than tripled through a combination of content marketing, SEO and SEM.

Website traffic has more than tripled through a combination of content marketing, SEO and SEM. Diener regularly appears in the top search results for relevant keywords.

Precision mechanical and micro-electromechanical engineering.

Website traffic has more than tripled through a combination of content marketing, SEO and SEM. Diener regularly appears in the top search results for relevant keywords. \ Enhanced user-experience, new engaging content and meaningful call-to-actions has meant a 100% increase in qualified leads since the launch of the new website.

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Each aspect of the digital user journey was reviewed. From here Darwin developed a digital strategy to achieve Diener’s commercial objectives. Darwin’s multi-disciplinary teams successfully implemented each component of the strategy: design and development of the new website; digital marketing plan; search engine optimisation and content marketing.

Douglas Robinson

Diener Precision Pumps Website Redesign

The Swiss Polar Institute to facilitates and funds Swiss research projects in the World’s polar regions. As part of their mandate, they must report and publish the findings of these projects, which inevitably generated enormous amounts of data.

Swiss Polar Institute

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A centrally secured database with user-friendly tools allows SPI teams to save a substantial amount of time recording their findings. A wealth of information is readily available for other stakeholders and the public. Darwin’s multi-dissimilarly and highly technical staff provide SPI with the customer-service and expertise normally reserved to large multi-nationals.

Develop a custom API to allow research teams and other stakeholders push and pull data from a bespoke SPI database. Develop an intuitive user-interface that is quick and simple to use. Support SPI teams and staff to promote key projects with dedicated websites.

Danièle Rod

Watch measurement tools used by watchmakers to measure and adjust mechanical watches for the highest level of precision. H2i is completely reinventing the conceptual design of these tools to make them more ergonomic and user-friendly.

Deisgn and development of H2i website.

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The new web has seen a dramatic increase in organic traffic as a result of the SEO work done on and off-page. The design and content see more repeat visitors and solid leads from Swiss watchmaking industry professionals.

Design and develop a new responsive website to promote the innovation and design aspects for the products. Ensure the site was performant and SEO-frienldy. Inform new customers on benefits of H2i products. Provide after sales information and tools in the form of software downloads and user guides. Integrate the site with third-party tools; shopify for Direct-to-Client sales and Salesforce to manage new prospects and leads.

Darwin Digital provides complete SEO services from SEO audit and strategy to keyword research, content creation, on-page and, off-page optimization, and analytics. 

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Did you know that more than 90% of users click on the&nbsp;first-ranked search result when submitting a query on a search engine like Google?&nbsp;Although the factors that search engines use to determine website’s rankings on SERPs change over time, at Darwin we keep updated with industry knowledge and know how to adjust the content for our clients’ website and marketing campaigns to win top positions on SERPs.&nbsp; &nbsp;We provide complete SEO services: from SEO Audit of your existing assets, through SEO Strategy, Keyword Research and Planning, Content Creation for website and other online materials, On-page Optimization and Off-page Optimization. &nbsp;

At Darwin Digital we go beyond stocking your website with popular keywords. Our SEO experts will outline a detailed plan of actions needed for your site to improve performance in search engine results. To craft an effective SEO strategy, we focus on a few fundamental steps:&nbsp;<ul><li style="margin-left:0px;">We learn about your Brand, Product, and Market&nbsp;</li><li style="margin-left:0px;">Analyse your competition&nbsp;</li><li style="margin-left:0px;">Understand your goals&nbsp;</li><li style="margin-left:0px;">Perform a detailed SEO audit of your existing website&nbsp;</li><li style="margin-left:0px;">Perform technical SEO&nbsp;</li><li style="margin-left:0px;">Creation relevant content in line with goals, and optimize&nbsp;</li><li style="margin-left:0px;">Track and report results&nbsp;</li></ul>

SEO audits focus on assessing the quality of existing websites and revealing problems that prevent it from performing optimally in search engines. Essential elements that go into an SEO audit include:&nbsp;<ul><li style="margin-left:0px;">Technical performance analysis - making sure your site is being correctly indexed and crawlable, no duplicate pages, optimal loading speed, etc.&nbsp;</li><li style="margin-left:0px;">On-page SEO issues – missing meta titles, descriptions, headings, and tags&nbsp;</li><li style="margin-left:0px;">Off-page SEO issues and opportunities&nbsp;&nbsp;</li><li style="margin-left:0px;">User experience optimisation – both desktop and mobile&nbsp;&nbsp;</li><li style="margin-left:0px;">Content analysis and keyword optimisation&nbsp;</li><li style="margin-left:0px;">Inner links profile quality&nbsp;</li><li style="margin-left:0px;">Page accessibility/navigational issues&nbsp;</li><li style="margin-left:0px;">Duplicate content issues&nbsp;</li><li style="margin-left:0px;">Security check of a website&nbsp;</li><li style="margin-left:0px;">Site navigation issues&nbsp; &nbsp;</li></ul>We use advanced tools and software to perform these steps, including SEMRush, Google Analytics, Google Search Console, Google Page Speed Insights, and others.&nbsp;&nbsp; &nbsp;

Technical SEO focuses on the optimization of technical instances of your website, required for proper indexation and ranking in search engine results.&nbsp;&nbsp;Within Technical SEO we focus on many aspects, including:&nbsp;<ul><li style="margin-left:0px;">Website indexation factors&nbsp;</li><li style="margin-left:0px;">Page load speed&nbsp;</li><li style="margin-left:0px;">Mobile optimization&nbsp;&nbsp;</li><li style="margin-left:0px;">Optimisation of&nbsp;inner links profile&nbsp;&nbsp;</li><li style="margin-left:0px;">Broken links&nbsp;</li><li style="margin-left:0px;">URL structure&nbsp;</li><li style="margin-left:0px;">404/301 status code pages&nbsp;</li><li style="margin-left:0px;">Media performance&nbsp;&nbsp;</li><li style="margin-left:0px;">Crawl issues&nbsp;</li><li style="margin-left:0px;">Site security&nbsp;</li><li style="margin-left:0px;">Internationalisation&nbsp;</li><li style="margin-left:0px;">Structured Data and Rich Results Optimisation&nbsp;</li><li style="margin-left:0px;">Website migration&nbsp;</li></ul>

Since today a major part of a buyer’s journey happens on the internet, online content becomes crucial for attracting and engaging your customers. Before we start creating content, we make sure to understand what your ideal user persona and their buyer’s journey look like. Next, we go into keyword research as the preparatory step for content structuring and creation. We then carefully create content sections that that address&nbsp;customers at every stage of the purchase funnel:&nbsp;<ul><li style="margin-left:0px;">Informative content to build awareness of the brand and its products for customers at top of the funnel,&nbsp;&nbsp;</li><li style="margin-left:0px;">Educational content to highlighting the benefits and unique selling points for customers in the consideration stage,&nbsp;&nbsp;</li><li style="margin-left:0px;">and clear and actionable calls to action to&nbsp;simplify the decision making&nbsp;for those ready to make a purchase decision.&nbsp;</li></ul>While creating content, we ensure to incorporate best on-page optimisation practices, including:&nbsp;&nbsp;<ul><li style="margin-left:0px;">Optimization of meta titles and meta descriptions&nbsp;</li><li style="margin-left:0px;">Optimization of image alt tags&nbsp;</li><li style="margin-left:0px;">SEO optimization of page headings (h1-h6)&nbsp;</li><li style="margin-left:0px;">HREFLANG optimization (multilingual websites optimization for local search)&nbsp;</li><li style="margin-left:0px;">Structured data implementation &nbsp; &nbsp;</li></ul>

We’ve all heard it: “you can't improve what you don't measure”. Measuring a website’s performance doesn’t just mean checking its Google search ranking or the number of online sales.&nbsp;The factors we look at to determine how a website is performing include:&nbsp;&nbsp;<ul><li style="margin-left:0px;">Organic ranking for target keywords&nbsp;</li><li style="margin-left:0px;">Number of organic visitors/pageviews and Click-through rate (CTR) – this tells us how effective title tags and meta descriptions are in attracting users' attention&nbsp;</li><li style="margin-left:0px;">Bounce rate and Time spent on site – these metrics talk about the quality of the website content and the user experience&nbsp;&nbsp;</li><li style="margin-left:0px;">Page speed – this can significantly affect many other metrics and is therefore crucial to signal potential presence of technical issues and need for optimization&nbsp;</li><li style="margin-left:0px;">Website authority – this is one of Google’s core factors that affects a domain’s ranking&nbsp;&nbsp;</li><li style="margin-left:0px;">Conversion rate – this way we track the relevance of our SEO efforts for our clients’ marketing goals.&nbsp;</li></ul>With the rising use of mobile devices for website browsing and e-commerce, it is important to perform these measurements both for desktop and mobile SEO performance.&nbsp;&nbsp;The tools we use to measure a client’s website performance include Google Analytics, Google Search Console, Google Tag Manager, and others.&nbsp;&nbsp;

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Increase Your Website Traffic and Acquire New Customers

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A 360° SEO approach

SEO Strategy

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Technical SEO

Keyword Research, Content Creation and On-page optimisation

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Diener Precision Pumps Website Redesign

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