Coherent Content Strategy
We will build a coherent content strategy that spans across your digital assets to build a recognisable brand image and boost your long-term business growth.
Informative, educational and engaging content is an unmissable element for brands today to connect with their customers. We help brands craft attention-worthy content that sets them apart from the competition.
We will build a coherent content strategy that spans across your digital assets to build a recognisable brand image and boost your long-term business growth.
We provide clear results of our content marketing efforts measured through our clients’ main KPIs – increase in lead generation, sales, customer loyalty.
94% of people report watching explainer or review videos to learn more about a product when considering a purchase. Providing relevant information about your products helps potential customers make the decision to buy from you.
Search and paid advertising can get your customers’ attention, the content you provide earns their trust. Quality content provides value to your users - answers their questions, solves their problems, supports their values, or simply entertains them.
At Darwin we know the value of each piece of content that brings you closer to your clients and customers, whether it’s your website copy, social media posts, blog articles, newsletter, e-papers, case studies, or other. And we know how to design and deploy them to bring value to your customer and to you.
At Darwin we start creating your content marketing strategy by thoroughly learning about your company, your strengths and the unique benefits you can offer to your clients. We also research your industry, trends, competition, and best practices. Most importantly, we learn about your user, their behaviour, pain points, wants and needs. Then we skillfully weigh all learnings to draft the content strategy that will best represent your unique offer, attracts your target leads and brings the most value to them in order to build a loyal customer base and help your growth.
One of the benefits of content marketing is that it is more affordable than other marketing options. However, quality content creation still requires substantial time investment and expertise. A well-planned content marketing strategy is important not only to bring more customers in the short term but also to ensure that your communication is coherent across all your channels and advertising materials, to build recognisable brand image and help long-term growth.
At Darwin Digital we know that good website copy means content that is search engine optimised and places your website high up on the search results page. SEO is a balance of popular keywords, user experience and many other factors around the technical performance of your website, that we are highly experienced in.
We also know that good website copy requires an understanding of SEO principles - it needs content relevant to your offering, appeals to your desired audiences by predicting and answering their questions and doubts, and showcasing your unique strengths and expertise.
Social media is a busy playground, which can easily lead inexperienced content creators astray. If you’re only going for likes, your efforts might be in vain. We create value-rich social media content aimed at lead generation in line with your wider marketing and business goals.
We create for various social media content formats, including text, image and video posts, articles, infographics, slide decks, e-papers, quizzes, and more.
Your Blog or News section is a place to showcase your expertise and authority in your field and inform visitors of important developments in your business. Our content writing team is skilled at crafting the highest quality authentic content, brought with a unique voice that transpires your brand’s identity and prowess.
Email marketing gives you the option to adapt your messaging and tone of voice to different audience segments, and address them at different phases of their customer journey. At Darwin, we’re experienced at using emailing tools like Mailchimp and Hubspot to grow and nurture valuable customer relations for our clients.
At Darwin, we are experienced in using different content placement methods, including backlink creation, which allows us to expand the reach for our clients to non-owned channels and attract new audiences to their websites.
“I had a fantastic experience creating and developing my podcast with Darwin Digital. The team is professional, efficient, flexible, and friendly, offering extensive expertise that extends beyond content creation to strategic crafting. I highly recommend Darwin Digital for anyone looking to elevate their digital media projects! ”
For inquiries please use the contact forms, if you do not like forms you can always send an email directly to info@darwindigital.com
T: +41 021 552 254508h30 - 18h30 CET
Monday to Friday