Strategic content utilisation is a crucial part of SEO. Content marketing involves creating and sharing valuable content with the aim to capture interest and engage a target audience. By consistently delivering helpful content, businesses can build trust and establish authority in their field. It’s a strategy that allows companies to educate and entertain their audience while also boosting SEO to improve visibility and reach. Search engine algorithms are complex systems that go through continuous modifications to provide users with the most relevant and helpful results. SEO best practices constantly shift due to evolving algorithms, changing user behaviours, and the rise of new technologies. It has become increasingly important to create high-quality, relevant and engaging content across various formats like blog posts, videos, emails, infographics, and social media pages. Developing a content marketing strategy that provides value to a target audience gives businesses the best chance of maximising visibility in search results.

Darwin Digital & DJC: Case Study

DJC is a French precision machining company, providing a range of CNC machining services to various industries including automotive, connectors and different high-tech fields.
DJC's business goal at the time of contacting Darwin Digital was to diversify its market and expand its customer base outside of the automotive industry.

Employing Strategic Content and SEO to Reach and Engage New Audiences

Considering the company's business objectives, Darwin Digital suggested working on Search Engine Optimisation to attract wider audiences, as well as creating Google Ads campaigns targeting the countries that the client wanted to reach to achieve their goals. To help DJC attract and convert new leads, Darwin Digital optimised their website by adding essential pages that present DJC's services for their target audiences. Calls-to-action (CTAs) were strategically placed throughout the site to improve site navigation and user experience design. We have also added new relevant content with strategically chosen keywords, and new technical blog articles are regularly published to improve the website's authority and user experience.

Screenshot from DJC website showing call-to-action box

Increased Website Traffic and New Leads

The results of Darwin's work: DJC’s website saw a 30% increase in organic traffic by using strategic content optimisation and launching multiple Google Ads campaigns to ensure DJC's services were visible to the right audience at the right time. Increased website traffic generated new qualified leads each month.

DJC expanded their customer base outside of the automotive industry, with 50% of new leads coming from electronics and high-tech.

Darwin Digital has helped numerous clients in the precision machining industry successfully reach their marketing goals. We understand the unique challenges of this field, from highly specialised content that requires precise terminology to the need for high-quality visuals and user-friendly interfaces that engage their audience. In line with the client's specific business objectives, we combine advanced techniques to craft digital marketing strategies that resonate with industry trends and audience preferences, ensuring optimal outcomes.

Expand Markets and Increase Leads with Strategic SEO and Content Marketing: Darwin Digital for DJC