<p>User-experience (UX) design for mobile websites is a holistic discipline that it encompasses strategy, design and content, and more aligned with industrial design than graphic design or art. At the heart of UX design is the client/user and it is them who will determine the ultimate success of your mobile website. Here are 7 essential UX design tips for your next mobile-first website project:</p><h2>1. Know your Target Audience</h2><p><img src="https://strapi.darwinstaging.com/uploads/user_data_desing_audience_target_c2b6c5dbc5.jpg" alt="user-data-desing-audience-target.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_user_data_desing_audience_target_c2b6c5dbc5.jpg 245w,https://strapi.darwinstaging.com/uploads/small_user_data_desing_audience_target_c2b6c5dbc5.jpg 500w,https://strapi.darwinstaging.com/uploads/medium_user_data_desing_audience_target_c2b6c5dbc5.jpg 750w,https://strapi.darwinstaging.com/uploads/large_user_data_desing_audience_target_c2b6c5dbc5.jpg 1000w," sizes="100vw"></p><p>Everything starts and ends with your target audience, therefore, do your homework. Never forget, you are designing with the end-user in mind. When you are looking for user data, start by exploring the three following groups:</p><h3>a. The Client</h3><p>When working with a client, interview all the internal key stakeholders as their opinions and insights may diverge.</p><h3>b. The Competition</h3><p>Make a competitive analysis by analysing three competition websites on both smartphone and desktop. Check out what keywords people are using to search for these sites with Google Webmaster Tools.</p><h3>c. The User</h3><p>Make sure you sieve through all available usage data to see who is accessing the existing website (if it exists), when, where, how and what they are doing.</p><h2>2. Keep it Simple</h2><p>Mobile-first design is about keeping your screen layout clean and simple. Each screen needs to convey one concept, a piece of information or call-to-action (CTA). For more complex actions or information, split up your layout while indicating clearly this screen is part of a larger suite of information or a group of actions. Regroup similar information and use white space purposefully.</p><h2>3. Size Matters</h2><p><img src="https://strapi.darwinstaging.com/uploads/design_size_matters_8a07cc7ea2.jpg" alt="design-size-matters.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_design_size_matters_8a07cc7ea2.jpg 234w,https://strapi.darwinstaging.com/uploads/small_design_size_matters_8a07cc7ea2.jpg 500w,https://strapi.darwinstaging.com/uploads/medium_design_size_matters_8a07cc7ea2.jpg 750w,https://strapi.darwinstaging.com/uploads/large_design_size_matters_8a07cc7ea2.jpg 1000w," sizes="100vw"></p><p>There is a natural tendency to make content smaller for mobile design when in fact it is recommended that fonts and CTA buttons be larger. Have you ever found yourself skipping over large portions of small text on a mobile site because it is too difficult to read? Touchpoints like navigation, buttons and links must be finger size and not obscured by other dynamic areas.</p><h2>4. Speed Matters</h2><p><img src="https://strapi.darwinstaging.com/uploads/speed_mobile_phone_reload_design_28a0737693.jpg" alt="speed-mobile-phone-reload-design.jpg" srcset="https://strapi.darwinstaging.com/uploads/thumbnail_speed_mobile_phone_reload_design_28a0737693.jpg 245w,https://strapi.darwinstaging.com/uploads/small_speed_mobile_phone_reload_design_28a0737693.jpg 500w," sizes="100vw"></p><p>This is killer for many sites and is unforgiving when it comes to repeat usage. The mobile user of today is pretty impatient and will quickly give up on your website if it does not load within seconds. All those beautiful pictures and special effects if not adapted, may prevent a large portion of the population from ever viewing your site. Never compromise on speed however tempting it may seem.</p><h2>5. People are Lazy</h2><p>Generally people like instant gratification without doing too much work; and rightly so, nothing gives us the right to waste their valuable time. Filling out complex forms will frustrate and annoy the end user so always provide select menus and check-boxes where possible. If imputing text or numbers cannot be avoided, provide preemptive text like email or phone numbers. All users get infuriated when they cannot find something on your site; make sure your navigation is logical and well structured. A good search tool goes a long way, a bad one is just another nail in the coffin.</p><h2>6. Engage and Wow your Audience</h2><p>For all the good design work you have done, if your content is neither pertinent nor engaging, you will not retain your audience and they will move on. Creating good content requires people who are passionate, talented and know their subject matter. Make sure you find the right people to produce content. Rich media like audio and video is becoming cheaper and easier to produce and mobile users cannot get enough of it.</p><h2>7. Test, Test and Test Again</h2><p>Quality assurance (QA) testing, a/b testing and user testing are a critical every part of any project and probably the least loved by designers, developers and content produced. Similarly, on small projects, clients are the reluctant set-aside budget for testing. Continuous testing and new technical tools on the market make testing much simpler. This is a process that you will have to integrate but generally more planning and good project coordination make it more manageable.</p><p>We hope that you enjoyed this blog post, if you have any questions or comments please contact us at info@darwindigital.com</p>

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7 UX Design Tips for Mobile-First Websites

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<p>Diener Precision Pump is global leader in micro precision pumps in MedTech and High-tech industries. Already highly reputable in certain sectors such as dialysis, Diener has sort to move into new markets where innovation, precision and reliability are indispensable. To achieve their objectives, Diener needed develop a completely new digital strategy and presence.</p>

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Website traffic has more than tripled through a combination of content marketing, SEO and SEM.

Website traffic has more than tripled through a combination of content marketing, SEO and SEM. Diener regularly appears in the top search results for relevant keywords.

Precision mechanical and micro-electromechanical engineering.

<p>Website traffic has more than tripled through a combination of content marketing, SEO and SEM. Diener regularly appears in the top search results for relevant keywords. \ Enhanced user-experience, new engaging content and meaningful call-to-actions has meant a 100% increase in qualified leads since the launch of the new website.</p>

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<p>Each aspect of the digital user journey was reviewed. From here Darwin developed a digital strategy to achieve Diener’s commercial objectives. Darwin’s multi-disciplinary teams successfully implemented each component of the strategy: design and development of the new website; digital marketing plan; search engine optimisation and content marketing.</p>

Douglas Robinson

Diener Precision Pumps Website Redesign

<p>The Swiss Polar Institute to facilitates and funds Swiss research projects in the World’s polar regions. As part of their mandate, they must report and publish the findings of these projects, which inevitably generated enormous amounts of data.</p>

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<p>A centrally secured database with user-friendly tools allows SPI teams to save a substantial amount of time recording their findings. A wealth of information is readily available for other stakeholders and the public. Darwin’s multi-dissimilarly and highly technical staff provide SPI with the customer-service and expertise normally reserved to large multi-nationals.</p>

<p>Develop a custom API to allow research teams and other stakeholders push and pull data from a bespoke SPI database. Develop an intuitive user-interface that is quick and simple to use. Support SPI teams and staff to promote key projects with dedicated websites.</p>

Danièle Rod

<p>Watch measurement tools used by watchmakers to measure and adjust mechanical watches for the highest level of precision. H2i is completely reinventing the conceptual design of these tools to make them more ergonomic and user-friendly.</p>

<p>Deisgn and development of H2i website.</p>

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<p>The new web has seen a dramatic increase in organic traffic as a result of the SEO work done on and off-page. The design and content see more repeat visitors and solid leads from Swiss watchmaking industry professionals.</p>

<p>Design and develop a new responsive website to promote the innovation and design aspects for the products. Ensure the site was performant and SEO-frienldy. Inform new customers on benefits of H2i products. Provide after sales information and tools in the form of software downloads and user guides. Integrate the site with third-party tools; shopify for Direct-to-Client sales and Salesforce to manage new prospects and leads.</p>

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At Darwin we help clients with the following WooCommerce services: Integration, Configuration, Customisation, Payment integration, Continuous development and maintenance.


We offer more than out-of-the-box solutions. Our dedicated eCommerce team build bespoke eCommerce solutions from the ground up using pre-existing frameworks like PHP/Laravel and Python/Django to correspond precisely to your requirements.

<p>Darwin Digital has wide experience in implementing different e-commerce platforms for web and mobile, as well as building custom online shop solutions for businesses of all sizes. We have helped companies to diversify and break into the online market both locally and globally.</p><p>Elegant, simple, user-friendly, and safe online shopping experiences are what customers look for when purchasing or ordering goods and services online. At Darwin Digital we combine extensive expertise in UX, web design, marketing and SEO with technological know-how to create high-quality custom online stores that provide great user experience, maximise customer engagement and feature secure online payment options.</p>

<p>We work together with clients to decide on the best fit option for their needs, presenting pros and cons of every available platform and solution. We mostly work with Shopify and WooCommerce platforms, which both have certain advantages for different types of businesses.</p><p>Whether you go for a ready-made solution, or a custom-made online shop, our e-commerce specialists will deliver:</p><ul><li>High-quality branded web design</li><li>Smooth and pleasant user-experience (UX)</li><li>Streamlined store configuration</li><li>Custom features</li><li>Secure online payment options via built-in shopping cart or a third-party application</li><li>Scalable e-store architecture</li><li>Integrations with inventory management and CRM systems</li></ul>

<p>We’re always up-to-date with the latest developments and trends in online payment software solutions and user preferences. We integrate the world’s safest and most commonly used payment gateways and methods in our clients’ online stores: Stripe, PayPal, BrainTree, Visa/Mastercard/Amex.</p><p>We also specialise in regional payment solutions for Scandinavia, Benelux and Switzerland: PayEx, Ingenico, Datatrans.</p>

<p>We know that there’s a lot that goes into successfully managing an online store: a web shop is your digital store window, but behind it there’s a cash register, a warehouse, and much more. You need to be able to integrate and sync all those systems together in order for your shop to function with success and your sales to grow.</p><p>Implementing advanced solutions using reliable APIs, we can integrate with your online shop:</p><ul><li>Any ERP and inventory management system</li><li>CRM systems</li><li>Loyalty program features</li><li>Coupons and discounts</li><li>BI and analytics tools</li><li>Invoicing softwares</li><li>Shipping and delivery services.</li></ul>

<p>Once your online shop is up and running, your work has just begun. &nbsp;</p><p><strong>How will you attract customers to visit it? &nbsp;</strong></p><p><strong>How will you interest them to stay and explore? &nbsp;</strong></p><p><strong>What if you notice poor engagement or high cart-abandonment rate?</strong></p><p>&nbsp;</p><p>There’s so much that you can and must do. &nbsp;</p><p>At Darwin Digital our strong point is our multi-skilled team of developers, designers, content creators, SEO and marketing experts. This means we can offer our clients a 360o support: from market research, through project definition, design, development, and implementation of advanced solutions, integration with existing systems, SEO optimization and marketing activities, to performance tracking and analytics, which are crucial for ongoing product review and improvements in all areas. &nbsp; &nbsp;</p><p>Throughout our work with clients, we pay close attention to their business goals, their target audiences’ habits and preferences, as well as current market trends. We design and build solutions that reflect most faithfully our clients’ brand personality and values, while providing the best user experience and highest value to their customers. &nbsp;&nbsp;</p>

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