Currently, well over half of the total traffic on the Internet happens on mobile phones.

The numbers don’t mean that one hat fits all – the choice between Responsive and Mobile-first website design will depend on the business model, industry, perceived customer traits and behaviours.

We found that B2B businesses in more traditional analogue sectors, with longer sales cycles, require rich HTML structures and heavily loaded informative and authoritative website content. Responsive website design is the better choice in this case, appealing more to these businesses’ target clients, while still adapting navigation and layouts to smartphones and tablets, and providing good user experience for mobile users.

On the other hand, B2C and especially D2C players - retailers, designer goods, and consumer tech manufacturers, are increasingly feeling the need to adapt their branding and marketing efforts to the switch from desktop to mobile in their customers’ content consuming habits. They are the ones opting for mobile-first website designs with adapted app-like user-interface, less text, larger fonts, fast download speed, video and audio assets, one call-to-action per page, short forms, geolocation elements, etc.

If your customer data shows that your user numbers are split between formats, it may be best you opt for a hybrid solution or a dedicated mobile website, so you can cater to all your audiences’ preferences and increase conversion across devices. Whatever your design needs, at Darwin Digital we have the required experience, tools and established processes to strategize, draft and implement the optimal solution which fits your brand personality, business goals, and your ideal customer journey.