For the last couple of years, mobile browsing has been accounting for up to 60% of online traffic. Ten years ago, it was hard to imagine the kind of power that your customers would have in their pocket. If your New Year’s resolution wasn’t to get more mobile-ready, you’ll left scratching your head wondering why a decades-old marketing strategy fails.
Even cutting edge companies are still using a digital strategy that’s nothing more than an analog strategy displayed on a tiny screen. Mobile users behave differently than desktop users, so you need to prepare for a new way of reaching customers.
User Experience is More Compact Than Ever
Companies who tried to reinvent the wheel for e-commerce ten years ago now look tired and dated. In most cases, you’d be better off with a simple text-based e-commerce site than a complicated set of animated menus and long winding breadcrumbs.
You need to prioritize your user experience on mobile. Since mobile designs are more easily adapted for desktops than from desktop to mobile, start with mobile when you’re helping your customers find your products. If you’re starting with desktops, frankly, you’re wasting your money.
More people are shopping and ordering services on their phones than ever before. If what you have to offer can’t look as sexy as possible at 7 cm x 7 cm, then you have some work to do. You need great photos and a one-tap ordering system.
Mobile application development services ensure that you’re aligning with your users’ priorities when you’re building your platform.
Mobile Marketing is the Key
If you’re using a decades-old marketing model, that might work just fine for desktops and laptops. Just like a magazine, newspaper, or television audience, your desktops or laptops are fixed in one place. However, with mobile devices, you have the opportunity and the challenge of following your clients wherever they go.
Mobile marketing includes updating the ads you see on apps, on social media, and even communicating through SMS. If you can see that potential clients are looking up your services or are if they’re looking at your site while in your neighborhood, that’s the moment to reach out.
With small businesses spending €65,000 on their digital marketing every year, gets the most out of every cent you spend.
Do You Have App Integration?
If you’re marketing via email or via your website, is that the end of your user’s journey? When they visit your site and find out about your products and services, do they have a next step before they have to purchase or can they investigate further?
When your potential clients are looking to see more of what you have to offer, you should be integrating with iOS and Android applications. If visitors want to see more on social media, they should be redirected via their smartphone.
It’s hard to predict where potential clients are going to be, so make researching, ordering, or getting in touch as simple as possible linking to popular apps.
Evolution Doesn’t Stop and Neither Should You
Technology never stops evolving and neither should your strategy. There are so many new developments to come out every year that you should have a triage on your applications and tools every six months. If there are elements that aren’t getting any use, find ways to make them more enticing or dump them in favor of streamlining your site or application.
For tips on updating your desktop strategy for a mobile market and how to stay ahead, contact us for a consultation.
We would love to hear about your digital web projects and explore how we can work together. Providing valuable support to businesses is what drives us. We make sure our digital services match your business goals, the scope of your projects, and are tailored to your particular needs.