Letting football fans get behind their team on and off the pitch

THE CHALLENGE

How to engage sports fans ‘on and off the field’ is a challenge facing many sporting clubs and associations. Opening up the ticket gates and letting the crowds in to the watch an event is not enough anymore. People are expecting a totally immersive experience for the whole family. New mobile media is an effective and cost-efficient method to enhance the viewing experience at live events and to engage directly with fans in and around a sport or competition.

Up to 70% of the live audiences at sporting events will connect to Social Media.