Peach'Me!
New concept of home beauty care in Switzerland tripling its sales thanks to SEO and Google Ads.
Peach’me! is a platform offering home beauty care services. This brand aimed to make itself known locally and increase its online purchases.
Darwin Digital expertise
Peach’me! worked with our agency to develop a solid digital marketing strategy to build awareness of its brand and develop its online sales.
The website already existed, however Darwin Digital advised improving navigation and adding calls to action to improve the user experience and reduce clicks leading to conversion. Following the integration of these improvements to the existing site, we were able to focus on the SEO of the site in an organic and paid way (Google Ads) by carrying out a keyword analysis, a backlinks strategy as well as a choice different campaigns by seasonality to remain as profitable as possible.
CLIENT
Peach’me!
REGION
Switzerland, France, Belgium, Sweden
LANGUAGE
English, French
Platforms Developed For
Technologies Used
Budget Range
n/a
The Solution
- Development of a marketing strategy based on writing typical personas (target audience) based on Google Analytics data and a survey of a diverse group of people
- UX and UI design optimization (creation of calls to action, improved navigation)
- Development of a search engine optimization (SEO) strategy
- Creation of Google Ads campaigns highlighting different services according to the seasons in order to make profitable the monthly budget of the different campaigns
- Weekly optimization of Google Ads campaigns as well as Search Engine Optimization
The result after only 1 month of work
Half of the traffic on the site comes from Google Ads, organic traffic comes in 2nd position which makes a total of almost 80% of the traffic thanks to the two chains that have been worked on, namely natural and paid referencing.
Thanks to this constant traffic and a slight redesign of the site, sales have increased by more than half.
Don’t wait any longer to ask us for advice and increase your sales today, contact us and take advantage of a free consultation.
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