Category: Digital


Three examples of FMCG digital campaigns that worked

15 Mar 2018Daniel Kaempf

The FMCG industry is the most significant player in digital marketing. Interestingly, its adaptation to this environment is still ongoing. The examples we’ve chosen are an excellent indicator of how smart investment and creative solutions can be extremely successful.

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How FMCG companies are adapting their digital marketing in 2018

15 Mar 2018Daniel Kaempf

Research shows that in this industry, budgets for digital campaigns are increasing each year significantly. One such study was conducted by Ascend2, whose findings suggest that as much as 93 percent of companies have increased their digital marketing budget in 2018.

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