Making almost 50% of #mobile app earnings in 2017 in-app #purchases are something that can not be ignored, and still, only 5% of published apps offer this feature.

Our Digital Art Director, Natasa Lucic, recently visited Madrid. While in the Spanish capital, she came across a virtual reality (VR) instalment at the Spanish phone provider Telephonica. This is her short diary of how residents of Madrid are enjoying VR in exhibitions and a major sporting event.