Category: Strategy

In-App Purchases Surest Way to Monetize Mobile Apps

31 May 2018Daniel Kaempf

Making almost 50% of #mobile app earnings in 2017 in-app #purchases are something that can not be ignored, and still, only 5% of published apps offer this feature.

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Augmented Reality AR Apps Take Foothold in Europe

Augmented reality (AR) apps take foothold in Europe

25 May 2018Daniel Kaempf

Augmented Reality(AR) is finally taking a foothold in Europe; we unearth the latest European AR Apps across multiple business sectors...

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Three examples of FMCG digital campaigns that worked

15 Mar 2018Daniel Kaempf

The FMCG industry is the most significant player in digital marketing. Interestingly, its adaptation to this environment is still ongoing. The examples we’ve chosen are an excellent indicator of how smart investment and creative solutions can be extremely successful.

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