Search Engine Optimization (SEO)

To be a top digital agency you need to be an SEO expert. At Darwin Digital, we pride ourselves on continuously ranking our clients in the top Search Engine results. We work on SEO strategies and re-optimisation for NGOs, SMEs and multinationals across various industries. We include the best SEO practices in all of our websites, Google Ads and content creation projects.
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SEO Planning – New Projects

SEO is often an after thought on most website projects. However, implementing an SEO strategy from the outset is easier, yields quicker results and is cost effective. To develop an effective SEO strategy, we begin by:

• Examining your target audience
• Market and competitor research
• Understanding your core services and products
• Keywords research and planning

Good planning and research early on will save your time and money later.
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SEO Audit and Improvement

If your website is not appearing on page one of Google search results, it can seriously affect your bottom line or business objectives.  In 9 out 10 cases, Darwin Digital has been able to re-rank its client’s websites through:

• On-page and off-page SEO audit and analyse
• Research for keywords relevancy
• Competitive analysis
• Repair on-page ranking factors
• Update and implement SEO strategy

After your website is ranking highly, you have to maintain your position. Darwin Digital provides guidelines and recommendations to maintain the top ranking you have achieved.
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Increase website traffic

A good SEO strategy will rank you high on Google Search. Direct impact: increase of web traffic to your website. In general, 80% of the people will only view page one and will not click on another page. Therefore, page one is the page you want to be on.
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Reduce Google Ads costs

Providing relevant content is not only enjoyable to read but is also rewarded by Google Ads. When you select relevant keywords for your Ads, visitors will not bounce of your website due to irrelevant content. Consequently, Google Ads rewards you with lower prices for your purchased keywords. However, if your content is not matching your Ads keywords, you are subject to being penalised and you end up with a higher cost price. Thus, a good SEO strategy will ultimately safe you costs when you using Google Ads.
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Better user experience

Writing content that matters is paramount for a high user experience. Consumers are increasingly more satisfied if they land on a page that is relevant to their query. In the end, satisfied customers will spend more time on your web page, are more likely to share the page and are far more likely to return to your website.
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