Digital Branding and Logo Design

Darwin Digital understands that first impressions are the ones that count. Your brand goes beyond a logo: it must transcend digital or print to become a visualisation of what your business represents. It has to grab the attention of the viewer, and not let go. Our design team knows that the most important thing for your business is to stand out in the digital environment. The average user’s attention is so short that if you do not make an impression in a split second, you risk being missed altogether.

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Digital Branding

The impact of Digital Branding has slowly but steadily increased. The most important aspects of Digital Branding can be broken down in the following aspects:

• Digital Visibility
  We will ensure your company’s brand is consistent over all digital touch-points: website, google search, social media.
• Digital Identity
  In a time of information overload, it is important that you differentiate yourself from the masses. Darwin Digital will assist you in developing unique design and content to forge your company’s DNA.
• Credibility
  Companies who are credible will build brand authority over their competitors. We can help you establish digital brand guidelines for design and content to build your online credibility.

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The importance of a great logo

Whether your company is already established or when you are a disruptive start-up, one of the most imperative decisions to make is the style of your corporate design including your logo. Your logo is the reflection of your brand. It’s the first thing people see and last they remember. Therefore, the design of your logo should be:

• Simple
• Sophisticated
• Needs to represent the company core business.

In the overflowing digital landscape, your branding must reflect your audience’s desires. Our design and marketing specialists understand this and create elegant and stylish logo designs.

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