7 UX Design Tips for Mobile-First Websites

18 Apr 2018Daniel Kaempf

User-experience (UX) design for mobile websites is a holistic discipline that it encompasses strategy, design and content, and more aligned with industrial design than graphic design or art. At the heart of UX design is the client/user and it is them who will determine the ultimate success of your mobile website. Here are 7 essential UX design tips for your next mobile-first website project:

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Three examples of FMCG digital campaigns that worked

15 Mar 2018Danijel Farkas

The FMCG industry is the most significant player in digital marketing. Interestingly, its adaptation to this environment is still ongoing. The examples we’ve chosen are an excellent indicator of how smart investment and creative solutions can be extremely successful.

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How FMCG companies are adapting their digital marketing in 2018

15 Mar 2018Danijel Farkas

Research shows that in this industry, budgets for digital campaigns are increasing each year significantly. One such study was conducted by Ascend2, whose findings suggest that as much as 93 percent of companies have increased their digital marketing budget in 2018.

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