All companies offering services or products on the web have to have Search Engine Optimization (SEO)* and Search Engine Marketing (SEM)* strategy that will achieve the best return on investment (ROI).

Darwin Digital teamed up with partners Ludus Digital to build a photo editing mobile App, Matchday Stickers. The app lets football (soccer) fans get behind their national teams by 'footballizing' their photos and videos and share them on social media (Instagram, Facebook, Snapchat…), the Web or by email. The App is available on the App Store and Google Play Store.

Making almost 50% of #mobile app earnings in 2017 in-app #purchases are something that can not be ignored, and still, only 5% of published apps offer this feature.

Augmented Reality(AR) is finally taking a foothold in Europe; we unearth the latest European AR Apps across multiple business sectors...

Our Digital Art Director, Natasa Lucic, recently visited Madrid. While in the Spanish capital, she came across a virtual reality (VR) instalment at the Spanish phone provider Telephonica. This is her short diary of how residents of Madrid are enjoying VR in exhibitions and a major sporting event.

SEO strategy and implementation must be adapted for mobile website use. For your products and services to be found through online search, you will need to understand the behaviour of your mobile target audience.

Our Digital Project Manager Danijel Farkas spent a weekend in Stockholm, and this is his thoughts about the city and country will is so deep into the digital transformation that will entirely give up cash in two years.

User-experience (UX) design for mobile websites is a holistic discipline that it encompasses strategy, design and content, and more aligned with industrial design than graphic design or art. At the heart of UX design is the client/user and it is them who will determine the ultimate success of your mobile website. Here are 7 essential UX design tips for your next mobile-first website project:

What is the difference between mobile-first website design and responsive website design? Which approach is better for your business? To answer these questions, as always, you need to know who your audience is, how they access your site and what actions you want them to perform.

The FMCG industry is the most significant player in digital marketing. Interestingly, its adaptation to this environment is still ongoing. The examples we’ve chosen are an excellent indicator of how smart investment and creative solutions can be extremely successful.